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shot by Ailera

Sugar + Style studio e-commerce shoot

08.31.20.commercial0

Sugar + Style studio e-commerce fashion shoot by London photographer Ailera Stone

If you followed me for a long time you probably know that I always shoot in natural light. I don’t really like studios and I don’t really shoot with studio lights much. I also don’t usually share e-com as it’s a boring most of the time. However I quite like the set design, styling and model for this studio e-commerce fashion shoot for Sugar + Style. Most of the time when I see a studio photo, I want to know what sort of lighting the photographer used and how. So that’s another reason I’m sharing this post. If like me you’re not very experienced with studio lights, I thought it might be interesting to know.

Studio lighting

Each time I shoot in a studio, I do the lighting as simply and effectively as possible, as e-com shoots are not really the time to experiment. I use a main light, usually a softbox/octobox quite high up in front of the model, light hitting the model downwards at an angle. And depending on how light I want the background, I add some lights to light it up a bit. And that’s what I did on this shoot. I used a huge octobox as a main light which I loved, and some lights at the back to light up the set design and the background. I loved the warm colors from the props and our chosen background, that’s why it didn’t seem as boring to me as the usual white or very light background.

Let me know what you think of this type of post and which look is your favorite. Or ask me if you have any questions and give me a tip (as I said I’m still very much learning myself). My other commercial shoots can be seen here.

photography: Ailera Stone
Set Design and Styling: Jubbi
Make up and hair: Andra Petrea
Model: Olivia Williams

Sugar + Style studio e-commerce fashion shoot by London photographer Ailera StoneSugar + Style studio e-commerce fashion shoot by London photographer Ailera StoneSugar + Style studio e-commerce fashion shoot by London photographer Ailera Stone Sugar + Style studio e-commerce fashion shoot by London photographer Ailera Stone Sugar + Style studio e-commerce fashion shoot by London photographer Ailera StoneSugar + Style studio e-commerce fashion shoot by London photographer Ailera Stone Sugar + Style studio e-commerce fashion shoot by London photographer Ailera StoneSugar + Style studio e-commerce fashion shoot by London photographer Ailera Stone Sugar + Style studio e-commerce fashion shoot by London photographer Ailera StoneSugar + Style studio e-commerce fashion shoot by London photographer Ailera Stone

I took a few simple portraits at the end as well:

    follow me on instagram @ailera

 

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Reader Interactions

Comments

  1. Kailey

    09.01.20. at 5:34 am

    These are gorgeous! <3

    Reply
    • Ailera

      09.07.20. at 9:09 pm

      Aww thank you Kailey, wasn’t sure if anyone wants to see this type of stuff. :}}

      Reply

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Film of @melocst @thesquadmanagement make up by @v Film of @melocst @thesquadmanagement make up by @vickyalice 
Love these sunny shoot days and miss it so much ❤️❤️❤️
the one and only day on the beach last year with a the one and only day on the beach last year with a nice team 🌊☀️
for @sugarandstylefashion 
style @jubbi.s 
model @xoxo.salome
𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘵𝘢𝘳𝘴 𝘐 𝘬𝘦𝘦𝘱 
𝘢𝘴 𝘮𝘦𝘮𝘰𝘳𝘪𝘦𝘴
𝘰𝘧 𝘶𝘯𝘤𝘩𝘢𝘳𝘵𝘦𝘥 𝘱𝘢𝘵𝘩𝘴 
𝘐 𝘵𝘰𝘰𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘪𝘨𝘩𝘵
🌙✨
gorgeous model @drew____draws @basemodelsuk
𝘧𝘰𝘳𝘦𝘴𝘵 𝘪𝘴 𝘮𝘺 𝘩𝘰𝘮𝘦 
𝘵𝘩𝘦 𝘱𝘦𝘢𝘤𝘦 𝘐’𝘭𝘭 𝘧𝘪𝘯𝘥 
𝘤𝘰𝘮𝘪𝘯𝘨 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘮𝘦🌿🍃
beauty @vitorialima0ficial @thesquadmanagement shot last year.
Which one is your favourite?
1, 2, 3, or 4? Most beautiful eyes of @maleika_har 1, 2, 3, or 4? Most beautiful eyes of @maleika_harrower on 35mm film😍. New blog post is out with more film pictures from this shoot, follow the link in my bio. My cheap old film camera actually did quite well I think for many of these.
Hope everyone is having a nice and chill beginning Hope everyone is having a nice and chill beginning of the year. At least I’m definitely not pushing myself hard on new goals or resolutions yet and giving myself time, as it’s not been easy. It might be a new year for which I’m really hopeful for, but same me and a lot of the same issues to overcome, it was nice to just chill for a little bit. Let me know how you’ve been getting on❤️
.
First few pictures from my shoot with @charlotteabailey_ which I loved, its so good when a shoot just feels like hanging out and creating something together ❤️(see the good vibes of the second pic 👌)
1, 2 or 3? Hope you had nice and cosy holidays des 1, 2 or 3? Hope you had nice and cosy holidays despite everything going on this year. I know many of us have been away from family and friends and it’s really not been easy. But this will pass, and I really hope for a better next year ✨
Model Manon @moonmootch @thesquadmanagement. Make up by @vickyalice
Copyright © 2021 ⸱ shot by Ailera ⸱ Design by Love Riot ♡

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