Sugar & Style lookbook S/S 2018 %

I rarely share my commercial fashion stuff here (like lookbooks/ e-commerce), but I think I should show more. I know I’m interested in what photographers do for brands, so you might be too. This post is a S/S 2018 lookbook/e-comm shot for a fashion brand Sugar & Style, who I’ve been working with for years. They always have so much cute stuff (that I want to take home). And it’s always so lovely to work with these nice people – what else could you want from a job.

Sugar & Style is still a small brand, so what I usually do for brands like that can be at the same time a lookbook/e-comm and for use on social media. Pictures can be used for anything, as they don’t have much money to invest in 3 different shoots. And I personally like when brands show more lifestyle/editorial imagery on their websites as product images… The studio set up gets so boring. You can check a few of our previous shoots on my blog here, and on my website here.

This is actually from two separate shoots from summer with a lovely model Gloria, we shot everything just walking around Shoreditch and lucked out on beautiful weather on both days.

Let me know which outfit or layout is your favorite!