Sugar + Style fashion lookbook AW 2019

Today’s post is a Sugar + Style fashion lookbook AW 2019 photoshoot. This time we shot in a private members club in Soho, London – Century Club. We really lucked out with a great and sunny weather, which meant that lighting was quite amazing. It’s definitely some of my favorite natural lighting I’ve shot inside. The tones, the decor just really worked nicely together.
We used these images as e-com too, so we had to shoot many outfits in a short amount of time. It shows that you can still get a variety of poses and images using basically the same corner. I don’t really mind the similar background, especially if the best light is there. I will always follow the light. Makes it quite cohesive as well when it’s displayed on the website.
I also loved the model’s look for this type of shoot. The make up Vicky did is some of my favorites ever, the faux freckles just add something special.

model: Alexandra
stylist: Jubbi
make up: Vicky Alice
photography: Ailera Stone

Which look from this Sugar + Style fashion lookbook Autumn/Winter 2019 was your favorite? I love the outfit in the collage below and the black/green faux leather items the most I think.

You can find my other commercial/ e-com work on my blog. Also follow me for instagram for most up to date work @ailera.