Sugar & Style lookbook S/S 2018

Sugar and Style lookbook shot by Ailera Stone

I rarely share my commercial fashion stuff here (like lookbooks/ e-commerce), but I think I should show more. I know I’m interested in what photographers do for brands, so you might be too. This post is a S/S 2018 lookbook/e-comm shot for a fashion brand Sugar & Style, who I’ve been working with for years. They always have so much cute stuff (that I want to take home). And it’s always so lovely to work with these nice people – what else could you want from a job.

Sugar & Style is still a small brand, so what I usually do for brands like that can be at the same time a lookbook/e-comm and for use on social media. Pictures can be used for anything, as they don’t have much money to invest in 3 different shoots. And I personally like when brands show more lifestyle/editorial imagery on their websites as product images… The studio set up gets so boring. You can check a few of our previous shoots on my blog here, and on my website here.

This is actually from two separate shoots from summer with a lovely model Gloria, we shot everything just walking around Shoreditch and lucked out on beautiful weather on both days.

Let me know which outfit or layout is your favorite!

Sugar and Style lookbook S/S 2018 shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone

I have this dress below and loooove it on beach vacations, so easy to throw on and cute as well.

Sugar and Style lookbook S/S 2018 shot by Ailera Stone Model Gloria in orange jumpsuit shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone model Gloria in bright summer colours shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone Sugar and Style lookbook S/S 2018 shot by Ailera Stone

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